FROM THE FIELDS
OF OUR
COOPERATIVES
The commercial of the new Valfrutta Triangolini contest, with prizes for children.
Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since more than 40 years.
Conserve Italia: one of the largest food companies operating in Europe.
New Cirio advert: La Terra dei Pomodori (The Land of Tomatoes)
VALFRUTTA rafforza la gamma bio: arriva il nuovo succo in brik 125 ml
Valfrutta rafforza la sua presenza nel settore biologico ampliando la propria offerta di succhi bio con il lancio del nuovo brik 125 ml senza zuccheri aggiunti, un formato pensato per intercettare le esigenze di consumo quotidiano. Disponibile in cluster da tre referenze ai gusti pesca, pera e uva-arancia-carota-limone, la nuova gamma Valfrutta Bio 125 ml è pensata per offrire gusto e varietà in un formato pratico. Ideale per i bambini da 3 a 10 anni e per chi cerca prodotti semplici e di qualità, ogni brik contiene fino all’85% di frutta da agricoltura biologica 100% italiana ed è senza zuccheri aggiunti.
DERBY BLUE lancia Frutta Frizzante, la nuova frontiera dell’analcolico nel canale Horeca
Derby Blue, il marchio unconventional dei succhi di frutta, inaugura una nuova stagione nel mondo delle bevande analcoliche con il lancio della linea Frutta Frizzante Derby Blue in bottiglia di vetro da 200 ml, Frutta Frizzante Derby Blue porta nei bar un’idea di bevanda analcolica unica e innovativa. La nuova gamma nasce l’obiettivo di superare il concetto tradizionale di succo di frutta e portare nel canale Horeca una proposta analcolica capace di coniugare gusto, freschezza e leggerezza.
When flavour becomes educational: VALFRUTTA presents the Triangolini ‘Water Friends’
A journey of discovery through the aquatic world, featuring interesting facts, animals and natural habitats, to turn snack time into an educational and engaging experience. Valfrutta presents the new Triangolini collection entitled ‘Water Friends’, a range designed for young children that combines flavour, play and learning. The aquatic world takes centre stage in this initiative, depicted on the packaging in three different natural habitats – freshwater, cold water, and warm and temperate waters – each featuring illustrations of the animals that populate these ecosystems.
YOGA enters the large-format sector: introducing Yoga Zero 1500 ml
Yoga is expanding its presence in the fruit juice market with a major new development: its entry into the large-format sector, with Yoga Zero in a new 1,500 ml PET bottle (made from 50% recycled plastic). The new range, comprising four products with no added sugar and lower calorie content, designed for regular consumption at any time of day, is intended to meet the need for a product that combines taste, lightness and convenience.
VALFRUTTA Vitalità: the new range of functional juices that promote everyday well-being
Valfrutta is revamping its product offering in the functional fruit juices segment and is introducing Valfrutta Vitalità. The new line, dedicated to health and physical well-being, comprises six products, each offering a specific functional benefit related to everyday well-being: boosting the immune system, supporting the cardiovascular system, promoting gut health, providing protein, and new products containing collagen and fruit and vegetables.
YOGA takes to the field with Bologna FC 1909: limited-edition products for bars and family-focused initiatives
An agreement that speaks to a shared sense of belonging and community, placing Bologna and its values at the heart of the initiative through the power of sport and a historic local brand that has accompanied Italian families for almost 80 years with its fruit juices. This is the spirit that underpins the partnership between Yoga and Bologna FC 1909. The partnership brings together two Emilia-Romagna-based excellences and unfolds along two parallel tracks. One is the Limited Edition Bologna Football Club Yoga: a special fruit juice created for bars in Bologna and the surrounding area, designed to celebrate fans’ passion and their bond with the city through a series of collectable bottles, available until the end of the season. The other is support for initiatives aimed at the children and families of the Rossoblù Kids Club, of which Yoga has become the official sponsor.
Well-being goes light: new VALFRUTTA steamed vegetable purées
Two new 100% plant-based options designed for consumers seeking convenience, quality and natural ingredients, combining great taste with nutritional value. Valfrutta expands its ready-meals range with the launch of its new ‘Passati di Verdure al Vapore’ (steamed vegetable purees), available in two new variants in a 500 g carton pack: ‘Leggero senza Legumi’ (Light without pulses), ideal for anyone looking for flavour with a lighter profile, and ‘12 Verdure con Piselli e Ceci’ (12 Vegetables with Peas and Chickpeas), rich in fibre and plant-based protein. The new launch reflects emerging consumer needs, as shoppers become increasingly attentive to well-being and healthy eating, while reinforcing the brand’s presence in the ready-meals aisle, in line with its long-standing commitment to ‘nature at first hand’.
CIRIO ready-to-use sauces with datterino tomatoes: flavour and enjoyment also in the 190 gram format
Cirio expands its Ready-to-Use Sauces with Datterino tomatoes with a new product designed to meet the needs of a constantly evolving market that is increasingly oriented towards smaller family units. The 190 g range, ideal for two servings and designed to help reduce waste, complements the traditional 350 g format. The unmistakable sweetness of 100% Italian datterino tomatoes, grown in Italy’s best-suited regions, particularly Apulia, is the common thread and the undisputed star of every recipe. The new line features carefully selected ingredients from the Italian agricultural supply chain: 100% Italian meat, fresh basil, Italian onion and extra virgin olive oil, with vegan certification for the plant-based options.
DERBY BLUE and Clara: this summer’s Rosé sensation
Light and refreshing, with no added sugar. And most importantly, with a unique and unmistakable style. Discover the new Derby Blue Limited Edition Rosé Grapefruit juice, created by Clara for Derby Blue, the most unconventional fruit juice brand. Available in bars throughout the summer, it comes in the iconic 200 ml blue glass bottle, 100% recyclable and easily recognisable thanks to its customised label featuring Clara’s image set against a riot of colours.
Buon Mix VALFRUTTA, three new legume and vegetable creations: quality and wellness, ready-made
Valfrutta presents the new Buon Mix, a line of ready-made products that combine flavour, wellness and practicality. The new range has been developed to meet the needs of customers looking for quick, healthy and tasty solutions: a creation of steamed legumes and vegetables that bring together goodness and healthfuless. Three new mixes, designed for a young clientele who are concerned with their physical health but don't have much time to cook. The recipes offer a perfect nutritional balance thanks to a more balanced use of the various ingredients, with an extra protein boost from different types of legumes to best capitalise on the natural energy of these foods.
