VALFRUTTA amplia la linea “Tutto in un Piatto” con i nuovi bocconcini vegetali al curry
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- 22 June 2026
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The commercial of the new Valfrutta Triangolini contest, with prizes for children.
Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since more than 40 years.
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New Cirio advert: La Terra dei Pomodori (The Land of Tomatoes)
VALFRUTTA amplia la linea “Tutto in un Piatto” con i nuovi bocconcini vegetali al curry
Valfrutta, la marca della “natura di prima mano”, amplia la linea “Tutto in un Piatto” con una nuova proposta che interpreta il cambiamento delle abitudini alimentari: i Bocconcini vegetali con riso in salsa al curry. Una ricetta completa e bilanciata che unisce proteine vegetali e cereali in un unico prodotto, pensata per portare sullo scaffale dei piatti pronti UHT un’offerta più moderna, capace di rispondere a un modo di mangiare sempre più vario, pratico e attento all’equilibrio.
VALFRUTTA is extending its organic range with new 125 ml cartons
Valfrutta is bolstering its presence in the organic sector by expanding its range of bio-juices. The launch of the new 125 ml carton with no added sugar is a format specifically designed to meet the needs of daily consumption. Available in packs of three in Peach, Pear and Grape-Orange-Carrot-Lemon flavours, the new Valfrutta Bio 125 ml range has been developed to offer taste and variety in a handy format. Ideal for children aged 3 to 10 and anyone on the lookout for simple, high-quality products, each carton contains up to 85% fruit sourced from 100% Italian organic farming and contains no added sugar.
DERBY BLUE launches ‘Frutta Frizzante’: the next step in non-alcoholic beverages for the hospitality sector
Derby Blue, the unconventional fruit juice brand, is ushering in a new era for non-alcoholic beverages with the launch of its ‘Frutta Frizzante’ line. Packaged in 200 ml glass bottles, Derby Blue Frutta Frizzante brings a unique and innovative concept to non-alcoholic beverages ideally suited for bars and cafes. The new range was developed to move beyond the traditional fruit juice concept to provide the hospitality sector with a non-alcoholic drink that perfectly balances flavour, freshness, and a light touch.
When flavour becomes educational: VALFRUTTA presents the Triangolini ‘Water Friends’
A journey of discovery through the aquatic world, featuring interesting facts, animals and natural habitats, to turn snack time into an educational and engaging experience. Valfrutta presents the new Triangolini collection entitled ‘Water Friends’, a range designed for young children that combines flavour, play and learning. The aquatic world takes centre stage in this initiative, depicted on the packaging in three different natural habitats – freshwater, cold water, and warm and temperate waters – each featuring illustrations of the animals that populate these ecosystems.
YOGA enters the large-format sector: introducing Yoga Zero 1500 ml
Yoga is expanding its presence in the fruit juice market with a major new development: its entry into the large-format sector, with Yoga Zero in a new 1,500 ml PET bottle (made from 50% recycled plastic). The new range, comprising four products with no added sugar and lower calorie content, designed for regular consumption at any time of day, is intended to meet the need for a product that combines taste, lightness and convenience.
VALFRUTTA Vitalità: the new range of functional juices that promote everyday well-being
Valfrutta is revamping its product offering in the functional fruit juices segment and is introducing Valfrutta Vitalità. The new line, dedicated to health and physical well-being, comprises six products, each offering a specific functional benefit related to everyday well-being: boosting the immune system, supporting the cardiovascular system, promoting gut health, providing protein, and new products containing collagen and fruit and vegetables.
YOGA takes to the field with Bologna FC 1909: limited-edition products for bars and family-focused initiatives
An agreement that speaks to a shared sense of belonging and community, placing Bologna and its values at the heart of the initiative through the power of sport and a historic local brand that has accompanied Italian families for almost 80 years with its fruit juices. This is the spirit that underpins the partnership between Yoga and Bologna FC 1909. The partnership brings together two Emilia-Romagna-based excellences and unfolds along two parallel tracks. One is the Limited Edition Bologna Football Club Yoga: a special fruit juice created for bars in Bologna and the surrounding area, designed to celebrate fans’ passion and their bond with the city through a series of collectable bottles, available until the end of the season. The other is support for initiatives aimed at the children and families of the Rossoblù Kids Club, of which Yoga has become the official sponsor.
Well-being goes light: new VALFRUTTA steamed vegetable purées
Two new 100% plant-based options designed for consumers seeking convenience, quality and natural ingredients, combining great taste with nutritional value. Valfrutta expands its ready-meals range with the launch of its new ‘Passati di Verdure al Vapore’ (steamed vegetable purees), available in two new variants in a 500 g carton pack: ‘Leggero senza Legumi’ (Light without pulses), ideal for anyone looking for flavour with a lighter profile, and ‘12 Verdure con Piselli e Ceci’ (12 Vegetables with Peas and Chickpeas), rich in fibre and plant-based protein. The new launch reflects emerging consumer needs, as shoppers become increasingly attentive to well-being and healthy eating, while reinforcing the brand’s presence in the ready-meals aisle, in line with its long-standing commitment to ‘nature at first hand’.
CIRIO ready-to-use sauces with datterino tomatoes: flavour and enjoyment also in the 190 gram format
Cirio expands its Ready-to-Use Sauces with Datterino tomatoes with a new product designed to meet the needs of a constantly evolving market that is increasingly oriented towards smaller family units. The 190 g range, ideal for two servings and designed to help reduce waste, complements the traditional 350 g format. The unmistakable sweetness of 100% Italian datterino tomatoes, grown in Italy’s best-suited regions, particularly Apulia, is the common thread and the undisputed star of every recipe. The new line features carefully selected ingredients from the Italian agricultural supply chain: 100% Italian meat, fresh basil, Italian onion and extra virgin olive oil, with vegan certification for the plant-based options.
DERBY BLUE and Clara: this summer’s Rosé sensation
Light and refreshing, with no added sugar. And most importantly, with a unique and unmistakable style. Discover the new Derby Blue Limited Edition Rosé Grapefruit juice, created by Clara for Derby Blue, the most unconventional fruit juice brand. Available in bars throughout the summer, it comes in the iconic 200 ml blue glass bottle, 100% recyclable and easily recognisable thanks to its customised label featuring Clara’s image set against a riot of colours.
