"Where there's life, there's YOGA": the fruit juice brand returns to the spotlight with a new, high-energy commercial
- Details
- 17 April 2025
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The commercial of the new Valfrutta Triangolini contest, with prizes for children.
Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since more than 40 years.
Conserve Italia: one of the largest food companies operating in Europe.
New Cirio advert: La Terra dei Pomodori (The Land of Tomatoes)
JOLLY COLOMBANI launches Amarena (Black Cherry) Mix: the new juice to celebrate its centenary
Jolly Colombani presents Amarena Mix, a juice that perfectly embodies the brand's philosophy, the epitome of "flavours we love", combining tradition and innovation, with a keen eye on value for money. Available in limited edition packaging to celebrate 100 years of the historic Conserve Italia brand, Amarena Mix combines taste and design in a unique product, designed for those seeking a refreshing treat with a hint of character. Sweet, intense and at the same time characterised by a slight hint of acidity, Amarena Mix offers a fresh and surprising sensory experience, evoking summer atmospheres and moments of carefree enjoyment.
Four experiences of pleasure and well-being: introducing YOGA ZERO 500 ml, a new range with no added sugar
Light, thirst-quenching and with no added sugar, for a new sensory experience that satisfies the demands of the whole family, from children to adults. These are the characteristics of the latest product launched by Yoga in the fruit juice market, YOGA ZERO 500 ml. Available in 4 flavours (ACE, Orange Mix, Multifruit, Red Fruit), it was created to meet the growing demand for healthy products with no added sugar. With carefully selected ingredients and a production process that preserves the characteristics of the fruit, Yoga guarantees a juice that is light and pleasant on the palate, ideal for those looking for a healthy and refreshing alternative with a very low calorie content.
VALFRUTTA, steamed tomato becomes more sustainable with the new carton range
Increasingly eco-sustainable packaging for Valfrutta Steamed 100% Italian tomato preservese. To expand and strengthen the offer on the shelf, the “natura di prima mano” brand has decided to renew the range of purees and pulps in polylaminate, launching a new reference of Valfrutta Vellutata al Vapore Passata (Valfrutta steamed velvety tomato puree) in the new 500 gram carton format and restyling the graphics of Passata Vellutata Valfrutta al Vapore (Valfrutta steamed velvety tomato puree) in 1000 g cartons and the 390-g Valfrutta Steamed Fine Pulp in Tetra Recart. It is an initiative in the name of quality and sustainability to meet the needs of consumers who are more attentive to the environment and who appreciate the steam cooking of Valfrutta, which takes care to preserve the qualities and characteristics of the tomatoes grown by the farmers in the Italian production chain.
Greetings from Romagna, the new Limited Edition of YOGA for bars
With stops in eight cities, this immersive journey celebrates the brand's strong connection to its homeland and production of excellence, symbolising entire communities. Introducing Yoga/ Limited Edition Saluti dalla Romagna, the new summer 2024 nectarine peach-flavoured product for bars in Romagna and the Bologna metropolitan area.
New addition to the COTTI A VAPORE range: freshly processed Italian Edamame soya
Valfrutta, a leading brand in the vegetable preserves market, introduces Italian Edamame soybeans to its COTTI A VAPORE line. This new offering reflects Valfrutta's commitment to meeting the needs of modern consumers who increasingly choose healthy and natural foods. Valfrutta's farmer members cultivate these Edamame soybeans in Italy with passion and respect for the environment. The production follows strict quality standards and ensures complete traceability from seed to table. Harvested at the peak of freshness, these soybeans are processed immediately to guarantee a healthy and delicious product.
YOGA revolutionises the shape and image of its 1-litre range
YOGA, a brand that throughout its history has earned a central place in consumers' minds as a synonym for fruit juice, now presents itself in a new format with 50% recycled plastic and more ergonomic lines for its three ranges: Classic, No Added Sugar, and 100% Fruit. This fresh look presents a more appealing and easily recognisable image, with a prominently displayed logo on a red background, where the fruit emerges as the true star, also thanks to the transparency of the pack, which remains a distinctive feature.
YOGA OPTIMUM and SUPER MARIO together for a fruit and fun-filled promotion
For all those who love fresh fruit and fun, Yoga is pleased to announce an unmissable new promotion involving the premium Yoga ranges popular with children and adults alike: Yoga Optimum and Yoga Optimum No Added Sugar in 200 ml cartons. Until February 2025 the aim will be to guarantee not only flavour but also a heavy dose of fun thanks to Super Mario and his friends.
YOGA ACE COLOR, fruit and vitamins for the whole family
Allying the typical flavours and goodness of Yoga with the focus on nature that only Yoga is able to guarantee, this wholesome new range for the entire family is an original combination of the tastiest fruit and the properties of vitamins A, C and E. Yoga ACE Color, in 1 litre Tetra Gemina cartons, is available in four original blends just waiting to be discovered. Refreshing, thirst-quenching and original flavours, ideal at any time of day because they combine the freshness and vitamins of ACE with a fruit: orange, pomegranate, pineapple and blood orange.
VALFRUTTA PROTEIN SMOOTHIE, new recipe with more vegetable protein: 40 grams per litre
Valfrutta launches a new Protein Smoothie recipe, doubling the protein content. Composed of 97% fruit combined with 40 g/litre of vegetable protein, derived from wheat processed in Italy with respect for the environment, it’s ideal for breakfast or as a flavourful, natural snack appropriate for the whole family because it is made from healthy ingredients and produced with the utmost care, without added sugar and without preservatives or colourings. The high fruit content combines perfectly with the Hazelnut, Oat and Almond that characterize the three varieties, with a fullness of flavour and delicacy of aroma that will win you over from the first sip.
CIRIO, a new image for the tomato purees. A product as transparent as our supply chain
CIRIO, the specialist in 100% Italian tomatoes since 1856, has a new image, beginning the year by revamping the graphic concept of its range of tomato purées. The key idea gets right to the heart of the brand: promoting the excellence of the 100% Italian tomatoes produced by the CIRIO agricultural supply chain, with a transparent label which lets the product, even more at the centre of attention, do the talking. It is no coincidence that the payoff chosen thus reads: "If you're good, it shows".
